Should I Start a Webinar in the New Year?

Before 2020, you would be hard-pressed to find a business that hosts consistent, unique webinars. Although online seminars existed, it was hard to differentiate one from another, and many companies saw them as unnecessary and ultimately not worth the time or money.  

In 2021, however, webinars have started to gain traction in the digital marketing sphere. Most large businesses have hosted one, if not more - and those who haven’t likely have plans to. 

In the past two years, webinars have been proven to be a worthwhile investment for businesses looking to modernize their marketing strategies. However, hosting a webinar can be an intimidating idea for someone who is inexperienced. 

Before deciding whether or not a webinar would be a good idea for your company, let’s do a deep dive into why webinars are lucrative and how you could potentially go about creating one in the upcoming year.  

Why should I produce a webinar?

Although webinars experienced a huge surge in popularity in 2021, you might still need some convincing on why your business should invest time into creating an online lecture of your own.

Here are some of the basic reasons why every business should consider hosting webinars in 2022:

  • Marketing strategists encourage webinars. According to a study by Wyzowl, 83% of marketers see webinars as an effective marketing strategy. 
  • Other businesses are creating webinars. The same Wyzowl study also found that over 42% of companies plan on incorporating webinars into their 2022.  
  • Webinars generate leads consistently and effectively. Research conducted by Webinar Care shows that approximately 40% of webinar attendees turn into leads following the event. 
  • Creativity matters. Webinar Care also states that the more unique and engaging your webinar is, the more likely your attendees are to become new leads.

These stats alone should give you an idea of why webinars have the potential to be extremely successful. Not only is a webinar a great way to generate new leads and traction for your business, but it’s also hugely beneficial for establishing trust and loyalty with your customers. 

Our best piece of advice for someone considering to start up a webinar series would be to think outside the box and appeal to the more nuanced aspects of your target audience. By creating an experience that is targeted towards an ultra-specific audience pool, you’ll likely generate a niche but dependable fanbase. 

How can I produce a webinar? 

First of all, do your research. Planning a webinar can take a lot of time, especially if you want to do it right. One of the most important decisions you'll have to make is where you'll stream your webinar from. There are thousands of options across the internet that you can choose from; some platforms like YouTube and Twitch are free to use but hard to monetize. On the other hand, there are also live-stream platforms like Jumbo (that's us) that are easily customized and monetizable, but not as mainstream. 

Once you've locked down the basics of your webinar, it will be time to get down to the specifics. Content and timing are two more incredibly important aspects of a webinar that can decide the ultimate success of your event.

 Here are a few tips we've gathered for new webinar hosts: 

  • Host your event in the middle of the week. ReadTalk's guide to making a great webinar states that the most well-attended webinars are the ones hosted on Tuesdays and Wednesdays when people's schedules are the most flexible. 
  • Keep your webinar under the 45-minute mark. A study by BigMarker showed that 44% of online seminar attendees say they prefer 45-minute webinars, while 41% say they prefer them to be 30 minutes. Only 10% of participants want webinars to last an hour or more.
  • Make your presentation slides downloadable. According to research done by Adobe, over 50% of your attendees are likely to download your presentation if they are given the option. 
  • Remember the four U's. OptinMonster, a lead generation software developer, says that the four U's are the most important part of creating a webinar: useful, unique, urgent, and ultra-specific. By ensuring that your webinar fits within all of these descriptors, you're ensuring that your webinar will be successful. 
  • Have your webinar available on-demand. Research shows that ten days after your event, your webinar can still get up to 47% viewership if you have recordings of your webinar available online. 

All of these tips are just suggestions that could potentially help your future webinars be more successful. Above all, your webinar should be true to your brand, unique, and helpful for your intended audience. 

Ultimately, hosting a webinar series is an advanced marketing strategy that takes time and effort to show any real results. It might take a month or two of consistent uploading before you start to see mass amounts of lead generation or growth, but that dedication will end up paying dividends. 

To learn more about hosting a customized webinar that will wow your consumers, book a consultation with Jumbo today. 

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